First Look Media is the most important Passionflix investor, though that firm’s chief govt, Michael Bloom, declined to reveal the dimensions of its stake. (Ms. Musk stays Passionflix’s majority proprietor.) First Look, based by Pierre Omidyar, the eBay billionaire, is made up of a number of unconnected entities. There’s a nonprofit arm centered on investigative journalism and documentary filmmaking. An leisure studio, Subject, focuses on status movies like “Spencer,” “Highlight” and “The Mauritanian.” A comparatively new division homes area of interest streaming providers, together with Subject.com, which focuses on crime, and Passionflix.
“We absolutely perceive that we’re strolling on the ft of elephants,” Mr. Bloom stated, referring to all-audience streaming providers like HBO Max and Netflix. “However we’re not making an attempt to be them. There is a chance for specialty providers like Passionflix to superserve a selected viewers in a method that the large, mainstream retail guys don’t do.”
Romantic escapism was a tv staple. It was powered by the miniseries (“The Thorn Birds,” “Hollywood Wives”) within the Eighties and the movie-of-the-week within the Nineties (all of these moaning Danielle Metal variations). However networks largely deserted these codecs within the 2000s. Price was one purpose; networks additionally started to favor repeatable crime procedurals and actuality exhibits, together with the romance-driven “Bachelor” franchise.
During the last decade, solely a smattering of romance novel variations have made it to tv. Even fewer (“Outlander” on Starz, “Bridgerton” on Netflix) have been hits.
Passionflix was not conceived as a cynical technique to money in on the streaming growth, Ms. Musk stated. Reasonably, she and two mates, Jina Panebianco and Joany Kane, needed to make spicy romance tv and couldn’t discover patrons in Hollywood.
“So we needed to create a distribution answer,” Ms. Musk stated.
Ms. Musk, named after Puccini’s opera, studied movie on the College of British Columbia in Vancouver. After graduating in 1997, she labored for Alliance, a Canadian manufacturing firm, earlier than transferring to Los Angeles, the place she directed, wrote and produced a film, “Puzzled” (2001), with backing from Elon. She finally started producing and directing TV motion pictures for Hallmark, Lifetime and ION Tv.
However she was pissed off. “I stored moving into conflicts with community executives, who weren’t excited by tales about empowered ladies embracing their sexuality.”